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There’s a new, more relaxed attitude among consumers in terms of loyalty, says Imke Schuller of The Futures Company
HCM Handbook 2016
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
HCM issue 11 2015
The health club of the future will have to be more flexible and adaptable, says Imke Schuller of The Futures Company
HCM issue 10 2015
Vera Kiss of The Futures Company unmasks the Millennial generation and explains what you need to know to be relevant to this market
HCM issue 3 2014
What will be the future of the traditional full-service club in the face of the growing microgym market? Kate Cracknell reports
HCM issue 10 2013
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HCM magazine
HCM People
Jen Holland
CEO: Edinburgh Leisure“Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient”
HCM magazine
HCM People
Belinda Steward
MD of leisure, health and wellbeing, Places Leisure Places Leisure“We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate”
HCM magazine
HCM People
Ross Stewart Campbell
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HCM magazine
“We introduced good mood messaging, communicating the idea of exercise being ‘for the feeling’”
HCM magazine
What needs to happen to integrate physical activity with
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Director of Operations Active Luton
£61,000 - £64,000 + exceptional pension + excellent benefits
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Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
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Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
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